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Evolution-8 Evolution-8
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6 years ago
A furniture manufacturer instituted a new strategy of producing custom-designed kitchen fittings rather than predesigned fittings. Although the amount of fittings produced by the company fell as the new plan was implemented, management was quick to point out that the custom fittings sold faster (and at a higher profit margin) than the predesigned fittings. What strategy is management using to overcome the pull of past patterns and build momentum in moving toward new patterns?
A) celebrating early wins
B) behavioral process orientation
C) benchmarking
D) unfreezing
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Management

Management


Edition: 3rd
Authors:
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Management, 3e (Hitt, Black, Porter)
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TosTosTosTos
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