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Michelle Kelly Michelle Kelly
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6 years ago
Mass marketers such as Target and Walmart often ignore market segment differences and target the whole market with one offer. What is this approach to targeting?
A) differentiated marketing
B) niche marketing
C) concentrated marketing
D) undifferentiated marketing
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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tekniateknia
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6 years ago
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