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Management of a company that adheres to the principle of integrated marketing communications is most ...

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Management of a company that adheres to the principle of integrated marketing communications is most ...

Management of a company that adheres to the principle of integrated marketing communications is most likely to believe which of the following?
A) The use of multiple marketing delivery methods is advantageous.
B) Long-term relationships with customers are best nurtured through public relations.
C) Long-term relationships with customers are best nurtured through sales promotion.
D) Short-term relationships with customers are more profitable than long-term relationships with customers.

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Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

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Strategic Marketing (Mooradian, Matzler, Ring)

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Thanks

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