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Home Q & A Board Other Fields Homework Help Business Marketing
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Pandos Pandos
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6 years ago
In choosing a proper marketing mix strategy for international markets, the most crucial decision a firm will have to make will concern ________.
a. modifying the packaging to suit local requirements
b. adapting radio or TV advertising
c. standardization versus localization of the marketing mix
d. modifying the pricing strategy to remain competitive
e. Modifying the product
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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6 years ago
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Pandos Author
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6 years ago
This site is awesome
acaruso
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Smart ... Thanks!
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Thanks
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