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Pandos Pandos
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PaperBackSwap.com needs to conduct a SWOT analysis. Explain the purpose of a SWOT analysis.
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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SWOT stands for strengths, weaknesses, opportunities, and threats. A firm's strengths and weaknesses focus on the company's internal environment, while the opportunities and threats focus on external environmental issues. A SWOT analysis enables a firm to develop strategies that make use of what the firm does best in seizing opportunities for growth, while at the same time avoiding external threats that might hurt the firm's sales and profits.
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Pandos Author
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