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Home Q & A Board Other Fields Homework Help Business Marketing
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ikaro2k ikaro2k
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6 years ago
Customer satisfaction with a purchase is based on which of the following?
a. how the perceived risk of purchasing the product compares to the actual risk
b. how the actual performance of the product compares to customer expectation of performance
c. how the product's brand personality aligns with the customer's personality
d. the service provided with the purchase
e. the total cost of the purchase
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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#1
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6 years ago
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ikaro2k Author
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6 years ago
this is exactly what I needed
choih94
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This site is awesome
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You make an excellent tutor!
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