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Which of the following is NOT a desirable quality for a brand name?

Pandos

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Which of the following is NOT a desirable quality for a brand name?

Which of the following is NOT a desirable quality for a brand name?
a. It should suggest something about the product's benefits.
b. It should be easy to pronounce and remember.
c. It should almost always be a long word to get attention.
d. It needs to fit legal requirements.
e. It should make sense in the customer's culture.

Textbook

Marketing: Real People, Real Choices

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

Read 57 times

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