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Pandos Pandos
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7 years ago
In which step of the hierarchy of effects would a marketer most likely rely on samples and coupons?
a. create awareness
b. inform the market
c. create desire
d. encourage purchase
e. build loyalty
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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#1
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7 years ago
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Pandos Author
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#2
6 years ago
Can't thank you enough!
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