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Home Q & A Board Other Fields Homework Help Business Marketing
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Rgary Rgary
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6 years ago
Which method of setting an advertising budget is based on analyzing competitors' spending?
a. the percentage-of-sales method
b. the top-down method
c. the bottom-up method
d. the objective-task method
e. the competitive-parity method
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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#1
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6 years ago
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Rgary Author
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#2
6 years ago
excellent answer
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