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ikaro2k ikaro2k
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6 years ago
In the maturity phase of the product life cycle, the primary promotional objective is to ________.
a. create product awareness
b. encourage product trial
c. build product credibility
d. inform the public of product benefits
e. persuade consumers to switch brands
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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OrmfnOrmfn
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6 years ago
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