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Home Q & A Board Other Fields Homework Help Business Marketing
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alperkilic alperkilic
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6 years ago
A marketing researcher has been commissioned to conduct a survey regarding consumers' personal financial management behaviour. The researcher is faced with the challenge that the information is of a personal nature, there are many questions that the client would like answers to, the budget is tight and results are required in only a few months. Which survey methodology would you recommend? Justify your choice by outlining the factors you considered and explaining why the other survey methodologies were excluded.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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RainbowRisingRainbowRising
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alperkilic Author
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#2
5 years ago
Appreciate this!
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