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Kayty Kayty
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7 years ago
In a ________ strategy, organizations’ direct marketing efforts at channel members in order to create product demand.
A) push
B) vertical
C) forward
D) horizontal
E) pull
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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THINK Marketing, First Canadian Edition (Tuckwell)
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Lucas_RiverPlaLucas_RiverPla
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7 years ago
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