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Fade05 Fade05
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Posts: 1021
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6 years ago
A characteristic of newspapers as an advertising medium is that they
A) are appropriate for local advertisers but not for national brand advertisers.
B) reach 47% of adults on a weekday basis.
C) have a long life span.
D) are an excellent target-market medium.
E) lack flexibility and timeliness in advertising.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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BlueFusionBlueFusion
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Posts: 679
6 years ago
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Fade05 Author
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6 years ago
this is exactly what I needed
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Thanks
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Helped a lot
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