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silverwing silverwing
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Which one of the following was NOT mentioned in the textbook as an advantage of focus groups?
A) They generate fresh ideas.
B) They allow hidden cameras to record hidden motives.
C) They allow clients to observe the group.
D) They are generally versatile in that they can handle an unlimited number of topics.
E) They allow access to special respondent groups such as lawyers or doctors.
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Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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SenalayaSenalaya
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6 years ago
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Helped a lot
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