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silverwing silverwing
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6 years ago
A study was conducted with teens and young adults to try and determine a digital entertainment construct.  They were asked a series of dual-choice questions on whether or not they owned a particular device, like a Wii or iPod.  The respondents were to “check all that apply.”  All the positive responses were added to stand as the metric measure for the construct.  The researcher was using a(n):
A) summated scale
B) lifestyle inventory
C) 2-point Likert scale
D) staple scale
E) anchored scale
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Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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SenalayaSenalaya
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6 years ago
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silverwing Author
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6 years ago
Thanks for your help!!
shelbycox
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Yesterday
this is exactly what I needed
jaray75
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2 hours ago
Thank you, thank you, thank you!
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