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Home Q & A Board Other Fields Homework Help Business Marketing
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silverwing silverwing
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7 years ago
Market researchers use “constructs,” or standard marketing concepts.  They typically have a mental vision of how each construct will be measured.  This mental vision is called a(n):
A) construct scale format.
B) halo effect.
C) stapel.
D) operational definition.
E) aided definition.
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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stud_flerstud_fler
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7 years ago
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silverwing Author
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6 years ago
Tough marketing course made easy by you
Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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