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fatman fatman
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6 years ago
Which of the following best describes viral marketing?
A) An approach by which firms move away from department-oriented organization and toward process-oriented team structures that cut across old departmental boundaries
B) The strategy of owning the means by which an organization produces goods or services
C) The strategy of using the Internet and word-of-mouth marketing to spread product information
D) Any activity that adds value to some input by transforming it into an output for an internal or external customer
E) The strategy of paying suppliers and distributors to perform certain business processes or to provide needed materials and resources
Textbook 
Business Essentials, Canadian Edition

Business Essentials, Canadian Edition


Edition: 8th
Authors:
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cazadorcazador
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6 years ago
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