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ahker ahker
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6 years ago
It is important for the firm to structure its revenue management program in a way that
A) it is presented simply as a mechanism for extracting maximum revenue.
B) revenue increases while improving service along some dimension that is important to customers that pay the highest price.
C) profit is maximized.
D) all of the above
Textbook 
Supply Chain Management: Strategy, Planning, and Operation

Supply Chain Management: Strategy, Planning, and Operation


Edition: 6th
Authors:
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OFRD_GRLOFRD_GRL
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6 years ago
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ahker Author
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6 years ago
Brilliant
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Yesterday
Smart ... Thanks!
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2 hours ago
You make an excellent tutor!
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