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Mari-chi Mari-chi
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6 years ago
This compensation model would see marketers pay less during the concept development phase, and instead pay fees according to business results.
A) based on creative awards
B) based on media buy
C) PBR
D) based on agency services provided
E) based on television spots purchased
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
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GagusGagus
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6 years ago
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Mari-chi Author
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6 years ago
This helped my grade so much Perfect
avance37
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Helped a lot
kamikazekota
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2 hours ago
Correct Slight Smile TY
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