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Timmy Timmy
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6 years ago
Coca-Cola’s signature "Coke is it" is an example of
A) product differentiation positioning
B) comparative positioning
C) lifestyle positioning
D) brand-leadership positioning
E) technical innovation positioning
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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Tuckwell, Canadian Advertising in Action, 11e
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GagusGagus
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6 years ago
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Timmy Author
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6 years ago
You make an excellent tutor!
vernonb
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Yesterday
Smart ... Thanks!
brina10
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2 hours ago
this is exactly what I needed
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