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Mari-chi Mari-chi
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6 years ago
Kraft peanut butter Teddy bears is an example of how a character may be so closely associated with a product that
A) only a humorous appeal can be used
B) creative research is no longer needed
C) fewer creative executions are required
D) support-claims statements are unnecessary
E) his presence is expected in the advertising
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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vfloydvfloyd
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6 years ago
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