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How might a brand's existing reputation influence the advertising message?

McArgent

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6 years ago

How might a brand's existing reputation influence the advertising message?

How might a brand's existing reputation influence the advertising message?

Textbook

Canadian Advertising in Action

Canadian Advertising in Action

Edition: 11^th

Author: Tuckwell

Read 58 times

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MrDee

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McArgent Author

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Thanks for your help!!

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