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Consle Consle
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6 years ago
Feeling good after making a purchase from a company with a strong and positive image is an example of:
A) an impulse buy.
B) psychological reinforcement.
C) cognitive dissonance.
D) brand metrics.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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