While a brand's image plays a key role in marketing to consumers, it is not significant when ...

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While a brand's image plays a key role in marketing to consumers, it is not significant when ...

While a brand's image plays a key role in marketing to consumers, it is not significant when selling to other businesses.

True or False?

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Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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