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Consle Consle
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6 years ago
Describe overt and implied brand names.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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wrote...
6 years ago
Overt names reveal what a company does; implied names contain recognizable words or word parts that convey what a company does.
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