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bongua185 bongua185
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An organizational factor that impacts the manner in which a purchase decision is made includes the:
A) norms members of the buying center are expected to follow.
B) risk involved in switching vendors.
C) personalities of the sales staff and members of the buying center.
D) capital assets a firm has available.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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bukharifaranbukharifaran
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