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bongua185 bongua185
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6 years ago
When a product positioning strategy is based on the type of consumer that buys an item, the ________ positioning approach is being used.
A) product user
B) product class
C) use or application
D) cultural symbol
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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