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bongua185 bongua185
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6 years ago
When a product positioning strategy is based on the type of consumer that buys an item, the ________ positioning approach is being used.
A) product user
B) product class
C) use or application
D) cultural symbol
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Link-NMLink-NM
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6 years ago
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