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Consle Consle
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6 years ago
In a creative brief, the message theme is the benefit or promise the advertiser will use to reach consumers or businesses.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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Consle Author
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6 years ago
You make an excellent tutor!
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This helped my grade so much Perfect
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Thanks for your help!!
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