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Consle Consle
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6 years ago
If effective reach and/or effective frequency are too low:
A) the company needs a larger advertising budget.
B) the company has not spent all of its advertising budget.
C) some of the company's budget may be wasted on extra exposures.
D) the company will fail to attain its intended objectives.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Link-NMLink-NM
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#1
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6 years ago
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Consle Author
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6 years ago
This helped my grade so much Perfect
kriggs62
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Yesterday
Thank you, thank you, thank you!
Mkersey12
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2 hours ago
Correct Slight Smile TY
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