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Key implications of customer-generated reviews include each of the following except:

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Key implications of customer-generated reviews include each of the following except:

Key implications of customer-generated reviews include each of the following except:
A) too many negative reviews and low-star ratings will be harmful to a company.
B) reviews stress the importance of consistent high-quality customer products and services.
C) positive reviews will have a positive impact on sales.
D) reviews provide information on how a company's product is being evaluated by customers and how the brand compares to competing brands.

Textbook

Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

Read 51 times

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