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Sitki Sitki
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6 years ago
The benefits to manufacturers for measuring the impact of point-of-purchase displays with point-of-sale data obtained from retailers include each of the following except:
A) helps manufacturers to know where to locate a POP display within a retail store.
B) allows manufacturers to measure the sales impact of different POP displays.
C) can be used to strengthen relationships with retailers.
D) provides information so manufacturers can improve POP displays.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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bukharifaranbukharifaran
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6 years ago
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Sitki Author
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6 years ago
Thank you, thank you, thank you!
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Yesterday
Smart ... Thanks!
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2 hours ago
this is exactly what I needed
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