If brand communities are to thrive, it is important that the brand community be driven by brand ...

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If brand communities are to thrive, it is important that the brand community be driven by brand ...

If brand communities are to thrive, it is important that the brand community be driven by brand owners and for the company not to get involved.

True or False?

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Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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bongua185 Author

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Smart ... Thanks!

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You make an excellent tutor!

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