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bongua185 bongua185
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6 years ago
An apology strategy is:
A) an impression management technique.
B) a form of defense of innocence used to counter bad publicity.
C) another form of reactive crisis management and damage control.
D) another form of proactive damage control.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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bukharifaranbukharifaran
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