If a firm suggests or hints that it is associated with a major sporting event when it is not, it ...

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If a firm suggests or hints that it is associated with a major sporting event when it is not, it ...

If a firm suggests or hints that it is associated with a major sporting event when it is not, it is:
A) stealth.
B) direct ambush.
C) incidental ambush.
D) indirect ambush.

Textbook

Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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Consle Author

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6 years ago

Helped a lot

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Thanks for your help!!

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