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Consle Consle
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6 years ago
If a firm suggests or hints that it is associated with a major sporting event when it is not, it is:
A) stealth.
B) direct ambush.
C) incidental ambush.
D) indirect ambush.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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