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ShadyAh ShadyAh
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6 years ago
In order to distinguish effective marketing communications activities from ineffective activities, the final step in the marketing and marketing communications planning process involves
a. budgeting.
b. execution.
c. measurement and evaluation.
d. tactics.
e. implementation.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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6 years ago
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ShadyAh Author
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6 years ago
Thanks for your help!!
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Yesterday
Smart ... Thanks!
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2 hours ago
Helped a lot
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