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ShadyAh ShadyAh
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In the case of a new product, the first and most important trade promotion objective is to
a. encourage brand loyalty.
b. encourage trial.
c. build sales volume.
d. secure a listing.
e. secure merchandising support.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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PaLYaCoPaLYaCo
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6 years ago
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ShadyAh Author
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6 years ago
Thanks for your help!!
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Yesterday
Good timing, thanks!
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2 hours ago
This helped my grade so much Perfect
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