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birdseye birdseye
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6 years ago
Three common trade promotion objectives are to secure a listing with distributors, build sales volume, and
a. encourage repeat purchase.
b. encourage trial.
c. build brand awareness.
d. change consumer attitudes.
e. secure merchandising support.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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6 years ago
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birdseye Author
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6 years ago
Thanks for the quick answer
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