Marketing

Sports marketing differs from marketing in other industries in the following ways except

Sports marketing differs from marketing in other industries in the following ways except

Sports marketing differs from marketing in other industries in the following ways except
A) an affinity advantage
B) a positioning challenge
C) an intangible characteristic
D) experience-based relationships

revmitchell   59   2 Replies

revmitchell

Sports organizations are heavily dependent on the quality of interactions that employees have with ...

Sports organizations are heavily dependent on the quality of interactions that employees have with ...

Sports organizations are heavily dependent on the quality of interactions that employees have with customers.
True or False?

revmitchell   55   2 Replies

revmitchell

The decision about placing media content online is a brand relationship decision made by a marketing ...

The decision about placing media content online is a brand relationship decision made by a marketing ...

The decision about placing media content online is a brand relationship decision made by a marketing manager.
True or False?

revmitchell   77   2 Replies

revmitchell

Sports participation has been positively impacted by an increased interest in personal fitness as ...

Sports participation has been positively impacted by an increased interest in personal fitness as ...

Sports participation has been positively impacted by an increased interest in personal fitness as part of an overall healthy lifestyle.
True or False?

revmitchell   46   2 Replies

revmitchell

Sponsoring international events such as the Olympics, FIFA's World Cup, and baseball's World ...

Sponsoring international events such as the Olympics, FIFA's World Cup, and baseball's World ...

Sponsoring international events such as the Olympics, FIFA's World Cup, and baseball's World Series helps firms build global brand identity for a small fee.
True or False?

revmitchell   85   2 Replies

revmitchell

The growth in television stations dedicated to sports led the way for an increased interest in radio ...

The growth in television stations dedicated to sports led the way for an increased interest in radio ...

The growth in television stations dedicated to sports led the way for an increased interest in radio stations to adopt 24-hour sports programming.
True or False?

revmitchell   47   2 Replies

revmitchell

Marketers for a sports organization have two options to increase the value of a sports property: ...

Marketers for a sports organization have two options to increase the value of a sports property: ...

Marketers for a sports organization have two options to increase the value of a sports property: reduce prices or reduce sacrifices needed to experience the sports property.
True or False?

revmitchell   100   2 Replies

revmitchell

The challenge sports brands face when they are positioned as entertainment is a decrease in the size ...

The challenge sports brands face when they are positioned as entertainment is a decrease in the size ...

The challenge sports brands face when they are positioned as entertainment is a decrease in the size of the potential audience.
True or False?

revmitchell   74   2 Replies

revmitchell

Discuss the various merchandise assortment decisions and give examples.

Discuss the various merchandise assortment decisions and give examples.

Merchandise assortment deals with the breadth and depth of product selection. Discuss the various merchandise assortment decisions and give examples.

BStoll   51   1 Reply

bio_man

Incentive programs that focus on cash bonuses produce the greatest motivation for salespeople.

Incentive programs that focus on cash bonuses produce the greatest motivation for salespeople.

Incentive programs that focus on cash bonuses produce the greatest motivation for salespeople.
[True or False]

blazingferrai   65   2 Replies

blazingferrai

In many cases, intrinsic motivators have a more lasting effect on the attitudes of salespeople than ...

In many cases, intrinsic motivators have a more lasting effect on the attitudes of salespeople than ...

In many cases, intrinsic motivators have a more lasting effect on the attitudes of salespeople than extrinsic motivators do.
[True or False]

enrique_sanchez   61   1 Reply

Yonigca

Networks of personal connections and relationships, or guanxi, are important in which of the ...

Networks of personal connections and relationships, or guanxi, are important in which of the ...

Networks of personal connections and relationships, or guanxi, are important in which of the following countries?
A) Italy
B) Saudi Arabia
C) Mexico
D) Hong Kong
E) France

jboutdy   41   2 Replies

jboutdy

After a year of managing his new team, Johan reviews the team's performance and discovers that, ...

After a year of managing his new team, Johan reviews the team's performance and discovers that, ...

After a year of managing his new team, Johan reviews the team's performance and discovers that, despite being treated equitably by him, sales representatives he hired from outside the company are vastly underperforming compared to sales representativ

jj88888nb   54   1 Reply

leel

Smaller companies with small sales forces can reduce training costs while meeting the needs of their ...

Smaller companies with small sales forces can reduce training costs while meeting the needs of their ...

Smaller companies with small sales forces can reduce training costs while meeting the needs of their salespeople by:
A) hiring salespeople who have already been trained at other companies
B) using online training courses instead of live training co

kourtni   80   1 Reply

SoullessGingerT

A new employee should be given an orientation to the company:

A new employee should be given an orientation to the company:

A new employee should be given an orientation to the company:
A) before the employee begins working
B) on the employee's first day at work
C) within the employee's first week of work
D) at the six-week review
E) at the 90-day mark

kaylie.yardley   37   2 Replies

kaylie.yardley

List the behaviors that are evidence of consideration.

List the behaviors that are evidence of consideration.

List the behaviors that are evidence of consideration.

amandeep68   23   2 Replies

amandeep68

Since Po may not be able to reduce the time she spends away from home because she cannot control the ...

Since Po may not be able to reduce the time she spends away from home because she cannot control the ...

Since Po may not be able to reduce the time she spends away from home because she cannot control the dates of the trade shows she attends, what is a way she could alleviate stress when she is home?
A) Do work-related activities only in her home offi

rburgessfl   26   2 Replies

rburgessfl

When a salesperson experiences stress, the fight or flight response:

When a salesperson experiences stress, the fight or flight response:

When a salesperson experiences stress, the fight or flight response:
A) guides the salesperson into behavior that alleviates the stress
B) is useful because either response can be useful in solving the problem
C) often has nothing to do with the s

Alehandrax   74   1 Reply

dariana_jimenez

An activity report is also called a(n) ________ report.

An activity report is also called a(n) ________ report.

An activity report is also called a(n) ________ report.

jmg89   38   2 Replies

jmg89

List and describe the four areas of opportunity management.

List and describe the four areas of opportunity management.

List and describe the four areas of opportunity management.

csaxton   34   2 Replies

csaxton

A sales territory is a group of customers and potential customers assigned to a team of salespeople.

A sales territory is a group of customers and potential customers assigned to a team of salespeople.

A sales territory is a group of customers and potential customers assigned to a team of salespeople.
[True or False]

ritvikc   66   2 Replies

ritvikc

Opportunity management consists of managing different areas of sales tasks, so that a salesperson doesn't:

Opportunity management consists of managing different areas of sales tasks, so that a salesperson doesn't:

Opportunity management consists of managing different areas of sales tasks, so that a salesperson doesn't:
A) spend more time on sales activities and not enough time on keeping records of sales activities
B) miss opportunities to identify prospects

Nakeiat   64   2 Replies

Nakeiat

List the five steps to partnering with an unhappy customer.

List the five steps to partnering with an unhappy customer.

List the five steps to partnering with an unhappy customer.

amandeep68   54   3 Replies

kristinwilliams

________ is the combination of two types of service behaviors: responsiveness and reliability.

________ is the combination of two types of service behaviors: responsiveness and reliability.

________ is the combination of two types of service behaviors: responsiveness and reliability.

yolomanolo   130   3 Replies

karissam

Some studies have found that of the customers that leave companies each year, approximately ...

Some studies have found that of the customers that leave companies each year, approximately ...

Some studies have found that of the customers that leave companies each year, approximately ________% leave because of bad customer service.
A) 10
B) 20
C) 40
D) 60
E) 80

maximus5   80   2 Replies

maximus5

After the church representative walks away from the sale, Shane should:

After the church representative walks away from the sale, Shane should:

After the church representative walks away from the sale, Shane should:
A) restructure pricing for churches and other non-profits so they can afford to buy
B) stay in touch with the contact, even if it feels uncomfortable at first
C) warn the repr

kwillywilly   82   2 Replies

kwillywilly

Even if a prospect does not buy from Ahmed now, Ahmed should most likely:

Even if a prospect does not buy from Ahmed now, Ahmed should most likely:

Even if a prospect does not buy from Ahmed now, Ahmed should most likely:
A) delete the prospect's record
B) mark the prospect's file "Sale Lost"
C) ask another sales representative at the firm to approach the prospect
D) call the prospect every

amanam   64   2 Replies

amanam

List four nonverbal clues that the prospect is receptive to a close.

List four nonverbal clues that the prospect is receptive to a close.

List four nonverbal clues that the prospect is receptive to a close.

wddwdw   56   2 Replies

wddwdw

Obtaining some form of commitment during each step of the sales process is called ________ commitment.

Obtaining some form of commitment during each step of the sales process is called ________ commitment.

Obtaining some form of commitment during each step of the sales process is called ________ commitment.

jj88888nb   51   2 Replies

jj88888nb

It is important for the salesperson to pay close attention to the buyer's interests during the need ...

It is important for the salesperson to pay close attention to the buyer's interests during the need ...

It is important for the salesperson to pay close attention to the buyer's interests during the need discovery phase to:
A) uncover the dominant buying motives
B) lengthen the selling cycle
C) determine the value proposition of the product
D) crea

csaxton   100   2 Replies

csaxton

A pushy or manipulative close can be overcome by establishing a long-term relationship with the customer.

A pushy or manipulative close can be overcome by establishing a long-term relationship with the customer.

A pushy or manipulative close can be overcome by establishing a long-term relationship with the customer.
[True or False]

Hariett   72   3 Replies

Briellec99

Closing the sale should also be thought of as:

Closing the sale should also be thought of as:

Closing the sale should also be thought of as:
A) the beginning of the next sales cycle
B) the beginning of a long-term partnership
C) practice for landing larger accounts
D) a challenge that most salespeople cannot achieve right away
E) the end

radkins0108   80   1 Reply

Tiadhj

Relying on a low price to sell a product reduces the product to a commodity.

Relying on a low price to sell a product reduces the product to a commodity.

Relying on a low price to sell a product reduces the product to a commodity.
[True or False]

sukhmeet   27   2 Replies

sukhmeet

A salesperson can often overcome objections to the set price of a product by apologizing for the ...

A salesperson can often overcome objections to the set price of a product by apologizing for the ...

A salesperson can often overcome objections to the set price of a product by apologizing for the price to the customer.
[True or False]

enrique_sanchez   366   2 Replies

enrique_sanchez

Using a price-cost comparison on Kelly is unlikely to be effective because:

Using a price-cost comparison on Kelly is unlikely to be effective because:

Using a price-cost comparison on Kelly is unlikely to be effective because:
A) Kelly is buying products to resell immediately, not to get long-term value from
B) Kelly is attempting to increase the margin between price and cost
C) Kelly has no wig

Josh   29   2 Replies

Josh

The price-cost comparison as a negotiating technique is more likely to be successful with buyers of ...

The price-cost comparison as a negotiating technique is more likely to be successful with buyers of ...

The price-cost comparison as a negotiating technique is more likely to be successful with buyers of products that:
A) are priced at the top end of the market
B) are priced at the low end of the market
C) will become obsolete quickly
D) will be us

Blondebombshell   146   2 Replies

Blondebombshell

Explain the differences between the direct denial method and the indirect denial method.

Explain the differences between the direct denial method and the indirect denial method.

Explain the differences between the direct denial method and the indirect denial method.

moeMoeMoooo   44   3 Replies

isaiah43

A salesperson for a software company offers to let a customer do a "pilot" of the software in two ...

A salesperson for a software company offers to let a customer do a "pilot" of the software in two ...

A salesperson for a software company offers to let a customer do a "pilot" of the software in two locations for three months at no cost. What is another name for a pilot?
A) direct denial
B) trial offer
C) demonstration
D) superior benefit
E) po

stfajar   43   3 Replies

BXIUte4281

The ________ (BATNA) is defined as "what alternative(s) will be acceptable to you if your ...

The ________ (BATNA) is defined as "what alternative(s) will be acceptable to you if your ...

The ________ (BATNA) is defined as "what alternative(s) will be acceptable to you if your negotiation does not succeed."

hellothere2   47   3 Replies

beck98

Which of the following is true of presentation technology?

Which of the following is true of presentation technology?

Which of the following is true of presentation technology?
A) A weak presentation can be rescued by the use of the correct presentation technology.
B) Webinars require more technology that in-person presentations do.
C) The use of presentation tec

hauser27584   34   3 Replies

shimily