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dorean dorean
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7 years ago
Ben has a positive attitude toward Nova Hiking Gear because a pair of Nova hiking boots he owns have proven to be very durable and to provide good support during long hikes. Ben has formed this attitude based on the boots' ________.
A) utilitarian function
B) intention function
C) knowledge function
D) ego-defensive function
E) value-expressive function
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
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handsome93handsome93
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7 years ago
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