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normie normie
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7 years ago
A comparison of the costs of promotion to the forecasted sales generated by the promotion is called a ________.
A) cost per thousand
B) redemption assessment
C) response count
D) response per thousand
E) payout analysis
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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7 years ago
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normie Author
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7 years ago
i REALLY appreciate this Upwards Arrow
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4 years ago
Thanks
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4 years ago
had to comment to see answer
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