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chinka chinka
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7 years ago
Antoine is in charge of customer acquisition and retention. He allocates more of his budget to customer retention than customer acquisition. Why does Antoine's decision make sense?
A) Low customer turnover is correlated with higher profits.
B) High customer acquisition is correlated with higher employees satisfaction.
C) Low customer acquisition is correlated with higher employee satisfaction.
D) Low customer acquisition is correlated with higher profits.
E) High customer turnover is correlated with higher profits.
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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This site is awesome
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