As promotion manager for a candy bar manufacturer, your objective is to create a sales promotion ...

As promotion manager for a candy bar manufacturer, your objective is to create a sales promotion that will provide consumers with an immediate reward while achieving a repeat purchase objective for your company. Which of the following would effectively serve these purposes?
 a. mail-in offer
  b. contest
  c. sweepstakes
  d. bonus pack
  e. sample

Question 2

Which of the following is an advantage of employing the services of a full-service agency?
 a. obtaining negotiating leverage with the media
  b. ability to contract for services only when they are needed
  c. greater control over the advertising function
  d. greater control over competitive information
  e. more effective advertising

Question 3

Listerine mouth wash provided customers with a free 250ml bottle along with the purchase of a 1.7L bottle. This promotional offer would be categorized as a(n) _____.
 a. near-pack premium
  b. bonus pack
  c. on-pack premium
  d. price-off promotion
  e. add-on bonus

Question 4

Which of the following is a disadvantage of employing the services a full-service advertising agency?
 a. lower negotiating leverage with the media
  b. less effective advertising
  c. loss of control over the advertising function
  d. lack of financial stability
  e. the need to absorb considerable overhead

Question 5

_____ are extra quantities of a product that a company gives to consumers at the regular price.
 a. Price-offs
  b. Premiums
  c. Bonus packs
  d. Add-ons
  e. Rebates

Question 6

Which of the following is a basic function performed by full-service advertising agencies?
 a. creative services
  b. media services
  c. research services
  d. account management
  e. All of these are correct.

Question 7

The Federal Trade Commission states that _____.
 a. there is a limit of six price-off label promotions per year per brand size
  b. there must be a hiatus period of at least 60 days between price-off label promotions on any given brand size
  c. price-off labels may only be used on brands already in distribution with established retail prices
  d. no more than 30 percent of a brand's volume over a 12-month period may be generated from price-off label promotions
  e. the retailer must provide display materials to announce the price-off label offer

Question 8

A full-service advertising agency _____.
 a. necessitates employing an advertising staff and absorbing the overhead required to maintain the staff's operations
  b. is unprofitable unless a company does a large and continuous amount of advertising
  c. has the advantage of complete control over the advertising function
  d. performs all the basic functions of advertising for a client
  e. does not perform other marcom functions, such as sales promotion and publicity