Elements that help create brand equity include all of the following except brand:

Elements that help create brand equity include all of the following except brand
 A) quality.
  B) associations.
  C) loyalty.
  D) recognition.
  E) awareness.

Question 2

At what point does a firm maximize profit?
 A) The point at which marginal cost equals marginal revenue
  B) The point at which the firm sells its product at the highest price
  C) The breakeven point plus the adjusted marginal cost
  D) The point at which marginal profits equal marginal revenue
  E) The point at which marginal cost equals marginal profits

Question 3

The value, measured in either marketing or financial terms, associated with a brand's strength in a market is referred to as brand
 A) loyalty.
  B) value.
  C) share.
  D) equity.
  E) association.

Question 4

Michelin notices that when the number of tires it sells increases from 1,000,000 to 1,000,001, total revenue rises 35. The 35 represents the firm's
 A) average revenue.
  B) marginal revenue.
  C) price elasticity.
  D) average variable revenue.
  E) average total cost.

Question 5

Recently Jose went to a neighborhood grocery store to pick up a few items. When he looked for Old Spice Ultra deodorant, it was unavailable. Although there were a number of deodorant brands available, he did not buy any deodorant. Jose's behavior indicates that he most likely has what level of brand loyalty toward Old Spice Ultra deodorant?
 A) Recognition
  B) Resistance
  C) Preference
  D) Insistence
  E) No brand loyalty

Question 6

If a firm currently produces 2,500 products per month and decides to produce 2,501, it will incur
 A) more fixed costs.
  B) higher average fixed costs.
  C) fewer variable costs.
  D) a marginal cost.
  E) higher average variable costs.

Question 7

What degree of brand loyalty is the strongest and most desired by marketers?
 A) Preference
  B) Requirement
  C) Awareness
  D) Insistence
  E) Recognition

Question 8

The Palasi Candy Company is a small business located in the northeastern United States. The owner of Palasi Candy is calculating the projected costs for the coming year. There is rent for the building; salaries for the retail employees; raw materials of sugar, chocolate, and other ingredients; wrappers for packaging of individual pieces of candy; boxes; and radio advertising. Palasi's ______ are most likely to be the raw materials of sugar, chocolate, and other ingredients, as well as the wrappers.
 A) sunk costs
  B) variable costs
  C) direct costs
  D) fixed costs
  E) marginal costs