Online advertisers want to know where and why consumers go online, and how that relates to where they go offline.
a. True
b. False
Indicate whether the statement is true or false
Question 2Purple Inc had recently been sued for the following reasons. The CEO had stated in a radio broadcast that Purple Inc's sunglasses were better than its rivals and that its competitors glasses was nothing but a fake piece of plastic. It had also published an article stating that its competitors glasses were fake and wouldn't be good for the customer's dog, let alone a human. The CEO of Purple Inc stated that it's competitors sun glasses is nothing but a fake piece of plastic.
This is an example of .
a. spam
b. puffery
c. appropriation
d. slander
Question 3_______________ is a key determinant if any organization's ability to sustain long-term profitability.
Fill in the blank(s) with correct word
Question 4You are selling advertising space for a local radio station. However, many of your potential advertisers use television extensively because of its creative opportunities. What advantages would your radio station offer potential advertisers that television advertising cannot match?
Question 5Purple Inc had recently been sued for the following reasons. The CEO had stated in a radio broadcast that Purple Inc's sunglasses were better than its rivals and that its competitors glasses was nothing but a fake piece of plastic. It had also published an article stating that its competitors glasses were fake and wouldn't be good for the customer's dog, let alone a human. Purple Inc launched an advertisement displaying an image of a model of its competitors sun glasses.
However, it had not received consent from the party to utilize the picture. This is an example of .
a. puffery
b. appropriation
c. spamming
d. libel
Question 6____________ has profoundly influenced how services are promoted.
Fill in the blank(s) with correct word
Question 7An ad agency has just won a new account that wants to begin by focusing on television commercials, and then later, possibly branch into print and Internet ads. The agency's account executive, media planner, and account planner meet with the advertiser's team to review advertising options offered by various television formats. What are the four categories of basic television (excluding new and emerging formats such as Web TV and interactive TV) that they would consider?