Which of the following is a special container, package, carton, or other holder in which the consumer is given more of the product for the same or perhaps even lower price per ounce or unit than in the regular container?
a. premium c. coupon
b. bonus pack d. contest
Question 2John correctly guessed that the purpose of an experiment he was participating in was to examine the effect of giving employees recognition on his attitude and intention to stay with his company, which creates a confound known as a bias effect.
Indicate whether the statement is true or false
Question 3Which of the following is true of world population?
a. The world's wealthiest nations have the highest population.
b. Growth of population in the wealthier countries is a result of increased birth rate in these countries.
c. Growth of population in the wealthier countries is a result of immigration.
d. Decrease of population in the poorer countries is a result of decreased longevity.
Question 4In the Heckman model, if the selection model and the prediction model are estimated separately, the two errors remain uncorrelated, and selection bias is automatically controlled for.
Indicate whether the statement is true or false
Question 5All of the following are examples of interdependence methods of analysis EXCEPT _____.
a. factor analysis
b. cluster analysis
c. multidimensional scaling
d. conjoint analysis
Question 6Which of the following is aimed at facilitating the movement of goods/services through the channel?
a. promotional events c. consumer promotions
b. trade promotions d. None of the above
Question 7A confound in an experiment means that there is a spurious relationship between the independent and dependent variables.
Indicate whether the statement is true or false
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