What is the power of the test and how does it relate to error? ...

What is the power of the test and how does it relate to error?

Question 2

The t-test is strictly appropriate for tests involving sample sizes larger than 30 with known standard deviations.
 
 Indicate whether the statement is true or false

Question 3

Corporate image advertising is especially important when the consumer purchases based on which of the following?
 a. price c. brand
  b. features d. effectiveness

Question 4

External public relations is focused on interactions with _____.
 a. employees
  b. supervisors
  c. customers
  d. managers

Question 5

When a research study is not conducted according to the plan in the proposal for the research study, what kind of error has occurred?
 a. random sampling error
  b. systematic error
  c. respondent error
  d. implementation error

Question 6

Based on the following array of data, calculate the mean, median, mode, and the absolute frequency of the value 10..
 
  Data: 14, 23, 10, 12, 11, 5, 7, 16, 10

Question 7

A univariate t-test is appropriate for testing hypotheses involving some observed mean against some specified value.
 
 Indicate whether the statement is true or false

Question 8

Nike's image of athletic performance and Apple's image of technological leader are examples of which of the following?
 a. corporate image advertising c. corporate image relations
  b. corporate image promoting d. corporate image selling

Question 9

_____ is the marketing communications function charged with executing programs to earn public understanding and acceptance, which means both internal and external communication.
 a. Cooperative advertising
  b. Sales promotion
  c. Ambush marketing
  d. Public relations