Two major sources of survey errors are _____.
a. Type I and Type II errors
b. random sampling error and systematic error
c. respondent error and systematic error
d. respondent error and interviewer error
Question 2Describe the difference between descriptive and inferential statistics.
Question 3Nominal scales typically use parametric statistical tests.
Indicate whether the statement is true or false
Question 4In which of the following is there an unmistakable positioning characteristic regarding the branding and corporate identity?
a. placement c. corporate advertising
b. positioning d. promotional advertising
Question 5Which of the following is a reason for nonparticipation in trade shows?
a. It is difficult for the firm to choose the appropriate trade fairs for participation.
b. Exporters are able to reach a sizable number of sales prospects but over an extensive time period.
c. Exporters are able to reach a sizable number of sales prospects but at very high costs per contact.
d. They are an expensive way of obtaining evaluative data on the effectiveness of a promotional campaign.
Question 6All of the following are advantages of survey research EXCEPT _____.
a. inexpensive
b. random
c. efficient
d. accurate
Question 7To use the chi-square test with the cross-tabulation of nominal data, expected cell sizes should be _______________ or greater.
a. 5 c. 18
b. 10 d. 30
Question 8Nonparametric statistical tests are frequently referred to as distribution free.
Indicate whether the statement is true or false
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