Pete's Pets has recently decided to increase its advertising budget to achieve the objective of increasing traffic during dull periods. Pete's is using the affordable approach to setting its advertising budget.
Indicate whether the statement is true or false
Question 2Rapidly growing chain stores usually find it necessary to transfer store managers for the following reason:
a. to allow managers to live in the geographic location of their choice.
b. to open new stores in new geographic locations.
c. to make it possible for new managers to work in established business locations.
d. to gain additional retail experience.
e. to adhere to the principle of geographic mobility.
Question 3The retail accordion theory is vague about the competitive importance of providing wide assortments for various target customer groups.
Indicate whether the statement is true or false
Question 4Novice computer users are most likely to mistrust the security and reliability of personalized online financial services.
Indicate whether the statement is true or false
Question 5By using a retail reporting calendar, retailers are able to make direct comparisons to prior years.
Indicate whether the statement is true or false
Question 6An owner of a computer repair service has decided that 8 percent of next year's projected sales will be spent on advertising. The owner is utilizing the percentage-of-sales method in determining the service's advertising budget.
Indicate whether the statement is true or false
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